In the United States Benzinger watches are rare. The popular online German watch retailer Watchbuys.com is luckily an authorized Benzinger retailer and always has a couple of fine examples. See The Jochen Benzinger watches at Watchbuys.com here. While Benzinger watches are on the higher-end of German watches, they are certainly not unreasonably priced when compared to Swiss watches with similar levels of details and refinement. Sure Benzinger watches are not for everyone to wear, but anyone can appreciate them. These watches are destined to populate many watch museums in the years to come as even the news ones are pieces of history in themselves.
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This is not to say that all watch companies are like this. Many newer or more progressive companies have embraced the power of the internet to spread word of their watches and reach ever wider audiences. Many watch companies even sell direct to the consumer, which is a practice that legacy makers would not dare to engage in. "Leave it to the sales people to sell watches, they should be lucky we grace their stores with out product." This is seriously how I envision many watch companies' feeling given their behavior and attitude toward Internet sales.
Formex makes "racing inspired swiss watches" that each have the "4Speed" name attached to it. To be honest, it is unclear to me why the 4Speed name is part of each watch, especially since there are no modern 4Speed racing cars. Formex watches have a decidedly modern appeal in their racing instrument inspired design themes. The idea is that not all of their watches are meant for race car driving, quite the opposite as they make all manner of activity watches from driving, diving, and flying tools.
These two watches together are being offered starting at over k. Which yes, Is a lot of money, but considering that is less than a quarter of what they would if purchased together from a retailer, it is a great deal. Coming together in a dual display box, you have watches that can be worn for any occasion. My personal preference would be to switch the bands, as I love the black on all gold look, and the brown alligator strap looks very nice complimented with the shimmering arctic blue.
Inside, the watch has a Swiss automatic ETA 2892 in chronograph form. On the reserve side, the rotor is partially seen through a porthole. Case construction is always solid in these watches, and the size is admirable at 44mm. The attached rubber strap has an appropriate tire pattern (a la Chopard Mille Miglia), and happens to be "vanilla scented." Why not new car smell?
In a bold and unexpected move, TechnoMarine has released the Cruise Britto collection featuring four watches, each with a different Romero Britto image on each. As far as I know, this is a first for TechnoMarine, but it makes sense. Focus on the female market in the last few years has been fruitful as TechnoMarine is a solid go-to watch when you want a watch that combines function, sport, and distinct feminine styling for those who aren't sold on always wearing a formal watch. TechnoMarine was one of the first to present the world with the rubber watch with diamonds. At one point this seemed an odd combination, and for some reason today seems almost mainstream, thank you TechnoMarine for finding yet another type of watch to guild with jewels. One of the new Cruise Britto collection watches has a diamond bezel, while the rest have the standard rotating steel bezel. The shouting colors of these watch would not be possible if not for the innovation of Swatch in the 1980's with their many models features similar color palettes.
See the previous aBlogtoRead.com article on the Linde Werdelin Land Instrument here.